24. From DJ Bumping TUNES to IP Protection Lawyer: Shana Fried on Music, Life, and Law

02/26/2025

Episode Overview

Can a law firm be both professional and dynamic? In an industry often seen as rigid and traditional, standing out and connecting with clients is more important than ever. This week on Hot Docket, we explore how creativity can revolutionize your legal practice and client engagement.

Meet Shana Fried, an attorney who traded turntables for trademarks. As a former DJ, record label owner, and Owner/Founder of The Fried Firm, Shana’s redefining what it means to run a law firm by blending legal expertise with a deep understanding of creative industries.

From music and fashion to film and technology, Shana’s firm is a go-to for intellectual property, business law, and entertainment law—helping artists, entrepreneurs, and startups protect their work and build lasting brands.

Want to learn how to protect your business assets and create a legal brand that truly stands out? Tune in now!

https://hot-docket-podcast-biweekly-bites-of-law-firm-marketing-by.simplecast.com/episodes/from-dj-bumping-tunes-to-ip-protection-lawyer-shana-fried-on-music-life-and-law

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Episode Topics

  • Ditch the traditional, stuffy law firm image—infuse personality and approachability to create a brand that truly connects with clients.
  • Strategic, engaging marketing isn’t optional—it’s key! Develop a strategic marketing plan that highlights your firm’s unique strengths and makes legal services accessible and engaging.
  • Trademark your firm’s name and key assets now to protect your brand identity and prevent future legal headaches.
  • Authenticity wins—integrating personal passions into your brand builds trust, loyalty, and stronger client relationships.
  • Leverage automation and legal tech to streamline workflows, improve efficiency, and enhance client interactions.
  • Go beyond legal advice—position your firm as a trusted mentor for creative and entrepreneurial clients to foster lasting relationships.

Episode Transcript

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