Law Firm
Website Design and Development

Legal is an extremely competitive field so a best-in-class web presence is crucial to outpacing the competition. In other words, no one is going to stick around and read your content or click a call to action if your page is laggy and has an off-putting design. The MeanPug web design and development difference is defined by:

1. Award-winning websites for law firms. We build sites that look amazing and convert visitors into clients.
2. Deep experience in the legal industry. Our founders led digital marketing initiatives for the largest personal injury law firm in the country for over 3 years prior to launching MeanPug.
3. Zero vendor lock-in. If we aren’t performing up to your expectations, the site and content are still yours. We want partners in growth, not hostages.

Why Web Design and Development is Important for Law Firm Client Acquisition

Role of Your Website in Client Acquisition with SEO

When it comes to the ranking of your website in the SERPs (Search Engine Result Pages) the importance of a highly functional site can’t be overstated. In fact, at a high level there are only two ways to improve your SEO performance:

1. On-site SEO. This is everything that happens on your site to improve your rank and includes tasks like developing strong internal link structure, ensuring the site has solid core web vitals, and maintaining a secure, accessible presence (among other things).
2. Off-site SEO. As the name implies, this is all things external to your site that effect your rank in the SERPs. By far the most important of these signals is the number of high quality, unique links pointing from other sites back to your domain.

Having a well designed and built website is vital to both efforts.

What Practice Areas Of Law Does MeanPug Build Websites For?

MeanPug builds websites for every type of law firm. From solo to Am Law 100 we can build a custom website that’s tailored to achieving your goals and priced to fit your law firm’s budget. We build websites for plaintiffs lawyers, transactional firms, defense firms, and any other type of law firm. It doesn’t matter if your firm is B2B, a trial lawyer that’s target market is other law firms, or a large well known plaintiffs law firm, your website is the first place potential clients are going to look when comparing you to other firms.

We have built websites for attorneys that practice the following litigation areas:

• Personal Injury
• Mass Tort 
• Workers’ Compensation
• Family Law
• Criminal Defense
• Immigration
• Labor & Employment Law
• Class Action Law Firms
• Business and Transactional Law Firms
• Elder Law
• Trusts & Estates
• Health Care Law
• Antitrust Law
• Consumer Protection (TCPA, FCRA, FCCPA, etc)

While the above list is not collectively exhaustive , suffice it to say we understand legal services and have built sites for every practice area. Don’t see your practice area listed? Reach out and chat with us about your firm and we would be happy to show you examples of past websites we have built in your practice area. Schedule a 100% free strategy session.

Why is having a great website important for on-site SEO?

Now you’re asking the right questions! Let’s look at each on-site SEO component individually to break down why having an optimized website is important for its success:

• Core web vitals and site infrastructure. It’s no mistake that Google put the word “vitals” in their measure of a sites’ speed, accessibility, and usability. Without building a fast, responsive site, your SEO efforts are dead in the water.
• Great content, sanely organized. Not only is top quality legal content necessary, the way that it is organized and made accessible is equally crucial. Permalink structure, navigation decisions, and Schema markup all play a part in the success of your on-site efforts and all are catalyzed by a great site design and implementation.
• Responsive design for visitors of all shapes and sizes. More than 50% of sessions to your site will be from mobile devices. With this in mind, Google maintains separate search indexes for mobile and desktop so having a site that maintains quality across any form factor couldn’t be more important for SEO performance.

Why is having a great website important for off-site SEO?

Wow, what a great followup question! As we touched on earlier, off-site SEO is primarily focused on creating backlinks – or links from other sites back to your website. These links come in more than one flavor and not all links are born equal. A high DA (or domain authority) link is exponentially more valuable – and difficult to source – than a lower DA backlink. The simple fact is higher DA publishers won’t link back to your site if the design and implementation aren’t up to par. Yet another reason to invest in the form and function of your website!

Role of Your Website in Client Acquisition with Paid Digital Advertising

Your site’s landing pages are where readers arrive after clicking on a search result or advertisement for your firm. It follows that your site needs to support CTA-heavy pages for use in PPC and other paid digital campaigns. However it’s not enough to create these specialized pages. Equally important is understanding the ‘why’ behind them and building form and function specific to the case types and the demographics of visitors associated with these case types. It is only through years of experience in the legal industry that we learned how to create the perfect landing pages for case acquisition on law firm digital advertising campaigns. Most other advertisers are “learning” with your budget, we’ve already graduated 🎓.

Your Website is The Face of Your Brand

Outside of the concretely measurable impact of a high quality website in the form of direct client acquisition via improved SEO visibility and paid digital advertising conversion rates, the intangibles of an optimized site are equally important. Trust; it’s perhaps the single most important factor in a potential client choosing your firm over the competition. Boosting a potential clients’ trust in your firm can come in many forms. Off-site reviews, client testimonials, and a history of strong results all play a huge role in persuading a lead to become a client. However, these signals are only as strong as the medium through which they are communicated. A beautiful, functional, informative website is the appropriate medium for showcasing the ‘why you’ needed to generate that retained client.

Free Web and SEO Audit

A great first step in your journey to digitally dominating your target markets is a free web and SEO audit. In this audit, we’ll look for:

• Issues with your core web vitals or site infrastructure
• Common design patterns you might be missing and could benefit from
• Analytics, attribution, and tracking systems you might be missing and could benefit from
• Any content or site structure gaps you might have
• Local search and other off-site opportunities for improvement
• Basic PPC positioning analysis

If nothing else, you’ll have this information for the future and knowledge is power!

Timelines and Milestones

When you become a MeanPug client you have a dedicated partner in growth that is loyal to you for the long haul. In the first days after becoming a client you are introduced to the team working on your account, are set up with a preconfigured Slack org for communicating with the entire MeanPug team day or night, and are paired with a dedicated Project Manager who will be your primary point of contact for the duration of our relationship (which we hope lasts a really, really long time). No annoying multi-level escalations or lack of responsiveness here, we’ll get you answers quickly.

New website design and development projects typically track the following milestones: